a month earlier), Snapchat says there was a 36% increase in install volume for app ads and a 19% increase in swipe-up rate overall. Snap also said sales of Snapchat’s Commercials in video more than tripled year-over-year in the most recent quarter, while sales of Story Ads doubled.ĭuring the coronavirus pandemic, according to Snap, user engagement with ads has risen. Yellin oversaw marketing and handled distribution deals for Hulu. The company posted Q4 2019 revenue of $561 million, up 44% year-over-year. A Hulu employee since February 2008 a month before the service officially launched Mr. In 2019, Snap added 31 million Snapchat daily active users, to stand at 218 million as of the fourth quarter. Continuing to report to Gorman are David Roter, who leads agency efforts as VP global agency partnerships, and Claire Valoti, VP International. advertiser solutions, Dominic Rioux, VP emerging advertising solutions, and Matt McGowan, GM for Canada. Our EZSpot Ad Delivery platform is proprietary and. ![]() He also earlier held sales management positions at Lycos and Wired Digital.Īt Snap, now reporting to Naylor will be Luke Kallis, VP of U.S. Transparent and proprietary 4K, HD, and SD digital media and traffic management. That came after the company acquired iVillage in 2006. ![]() Until today, Naylor served as Svp and Head of Advertising Sales at Hulu, where he’s worked for six years. Disney Advertising also secured Nutrafol, a subsidiary of Unilever, and Toyota as national sponsors of The Hair Tales on Hulu, along with Google, United Artists Releasing’s Till film and Walt Disney Studios’ Black Panther: Wakanda Forever, as midroll sponsors on the platform. Prior to joining Hulu in 2014, Naylor served as EVP of digital media sales for NBCUniversal where he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Snapchat parent Snap has hired Hulu executive Peter Naylor as VP Americas, a newly created position, starting in early May and based in Snap’s New York office. Hulu VP of original content development Beatrice Springborn said the streamer has for years worked to build relationships with female talent, both in front of and behind the camera, and has.
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